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Street Smart Franchising, by Joe Mathews, Don DeBolt, Deb Percival
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The truth you need to know before you buy a franchise
This straight-shooting franchise guide goes beyond the “how-to” to teach you what to expect when starting a franchise. Real-life stories from the trenches illustrate to you how to cope with the difficulties a franchise presents. Smart Franchising reveals the personality types most likely to succeed at franchising and warns you about the character traits that may increase the risk of failure. Plus, it offers an in-depth look at what happens during the research and investigation of a franchise, something glossed over in most franchise books.- Sales Rank: #1005854 in Books
- Brand: Brand: Entrepreneur Press
- Published on: 2006-06-12
- Original language: English
- Number of items: 1
- Dimensions: 8.80" h x .46" w x 5.90" l, .75 pounds
- Binding: Paperback
- 240 pages
- Used Book in Good Condition
Review
Vital reading for our franchisees. I'm so convinced that I've purchased 2000 copies to give a copy to each! -- John Hewitt, CEO of Liberty Tax Service
About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
Most helpful customer reviews
1 of 1 people found the following review helpful.
Required Read for Anyone Thinking About Buying A Franchise
By Zenon
An excellent guide for those thinking about investing in a franchise based business. Provides information to help you through the decision process and a means to analyze the risks and benefits associated with investing your capital and time into such an endeavor.
1 of 1 people found the following review helpful.
The best book out there on franchising and what to expect.
By Page Nicol
I've been in franchising for over 25 years and have owned many franchises as well as help hundreds of people start their own franchise. As a franchise developer, I give this book to anybody I know who wants to start a franchise. Everybody I give the book to says it has been helpful in their decision to start a franchise, and answered many of the fears they have when starting a business. Joe outlines the concerns people have when starting a franchise in a very realistic way. He also gives the truth of franchise ownership from both sides of the spectrum. If you or somebody you know is thinking about starting a franchise or buying a franchise, Street Smart Franchising is a must read.
1 of 1 people found the following review helpful.
Great read!
By Harold
This book was suggested to me by a franchisor that I was investigating and it has opened my eyes to the type of research I need to do before coming to an educated decision. Kudos
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