Ebook The SAGE Handbook of Social MarketingFrom SAGE Publications Ltd
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The SAGE Handbook of Social MarketingFrom SAGE Publications Ltd
Ebook The SAGE Handbook of Social MarketingFrom SAGE Publications Ltd
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For the first time, this benchmark Handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline. The Handbook presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments.
- Sales Rank: #1483079 in Books
- Published on: 2011-12-06
- Original language: English
- Number of items: 1
- Dimensions: 9.70" h x 1.20" w x 6.90" l, 2.20 pounds
- Binding: Hardcover
- 468 pages
Review
This SAGE Handbook marks an important milestone in the history of social marketing. Not only does its publication acknowledge just how far we've come in the past four decades, but this reference manual provides social marketers with a valuable overview of the field today and thought provoking discussions of cutting edge issues that will shape our future
Philip Kotler, Northwestern University and Nancy R. Lee
Social Marketing Services, Inc
(Philip Kotler and Nancy R. Lee 2011-10-07)
This SAGE Handbook marks an important milestone in the history of social marketing. Not only does its publication acknowledge just how far we've come in the past four decades, but this reference manual provides social marketers with a valuable overview of the field today and thought provoking discussions of cutting edge issues that will shape our future
Philip Kotler, Northwestern University and Nancy R. Lee
Social Marketing Services, Inc
About the Author
Kathryn joined the Institute for Social Marketing (formerly the�Centre�for Social Marketing at the University of Strathclyde) in 2001. She has extensive experience in designing literature searches and conducting evidence-based reviews on a variety of public health and social topics. Over the past few years she has co-authored systematic and other evidence-based reviews for a range of funders on the effects of food promotion to children; the impact of alcohol marketing on young people; initiatives to�change�attitudes, knowledge and behaviour; young people and smoking; and initiatives to encourage individuals to use the outdoor environment for physical activity.
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